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An electric car in front of moutains. Image by Charlie Deets


UX concept for electric vehicle (EV) charging app

Layer 10 AB, Gothenburg, Sweden. 2021
My role: UX Researcher

In collaboration with a confidential client, I conducted an explorative study and conceptualization of an app for mapping out electric vehicle (EV) charging stations in Sweden.

What I did there:

Gap analysis of EV innovation

Together with the client, I conducted exploratory user research and designed a high-fidelity prototype in Figma.

The user research included interviews, content mining and literature review, as well as competitor benchmark and analysis for similar existing solutions.

A digital user interface for an app.
Designs: Concept for app, EV charging map service


The project was later put on hold by the client due to rapid changes and pivoting needs in the market.


User interviews, user research, content mining, Jobs-to-be-done analysis, UX writing and content design, stakeholder collaboration.


Figma for wireframing
Miro for collaboration

What I learned there

I was reminded of the immense value of even the smallest amount of user research. Doing 5-10 user interviews, with real people, about their actual experiences, needs and everyday lives, goes so much further than staring at your own screen, trying to “guesstimate”.

Content mining, i.e. searching in online forums, magazines, websites and other arenas where potential users discuss their real-life needs, questions, pains and delights with each other, was also very helpful in this project.

How I leveraged my talent stack
Bubbles with words in them.
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